Brand Development + Brand Design + Special Interest Marketing + Strategic Planning
Thanks for stopping by! Feel free to browse some of the selected projects below and see what we have done for some our clients.
Dr Comfort Shoes
Digital Art Factory and Douglas Bruce worked with Dr. Comfort Shoes for many years to develop America's number one diabetic shoe brand.
Advertising in over 20 magazines including B to B and direct to consumer. Digital Art Factory's media plan for Dr. Comfort shoes reached over 18 million people with diabetes per month. A well motivated sales force with world class collateral and media back up delivered the confidence.
Digital Art Factory designed more than thirty footwear catalogs and hundreds of beautiful custom production magazine and online advertisements, PR and media communications efforts gave Dr. Comfort unstoppable market momentum. In only a few years Dr. Comfort became the 'Market Maker' for this category.
Digital Art Factory/Douglas Bruce created the rich and full visual environment and product psychology that gave Dr. Comfort the clear edge amongst early adopters and baby-boomers in the diabetic footwear marketplace.
Signet Research called Dr. Comfort Footwear… "The Kings of Diabetic Footwear Marketing".
Looking for new and dynamic images for their product brand, Svensk Vodka reached out to a number of photographers globally.
They reached out to the Digital Art Factory for custom generation and compositing of high resolution components.
A great image that was lots of fun to make.
"It's A Crime To Waste Time"….All brands need a great narrative. Great narratives have interesting and compelling characters behind them. Digital Art Factory created "The Online Sheriff" for Time Warner's Road Runner-High Speed Online Service. An over the top caricature of "The Key Stone Cop". This Key Stone Cop goes around ticketing people for going too slow on the internet. This was the first cable modem TV commercial… remember the days of dial-up?
Digital Art Factory created a sales tool that entertained the expansion of pre-existing sales channels while increasing sales of advertising and sponsorship opportunities for product placement. Its main sell push:
1. Extend the life cycle of pre-existing advertising collateral.
2. Ten seconds of customer attention.
3. Sync with current devices.
After a corporate merger in 2011 DJO Global looked to Digital Art Factory and Douglas Bruce to rebrand and transition all the existing corporate B to B advertising collateral over to the new DJO Global 'Look and Feel'.
This included a complete redesign and rebranding of the Fast Freeze line of products over to the DRC/DJO Global brand product line.
We were only to happy to help.
Digital Art Factory designed and produced a 30 sec promo ID spot for a new cable channel... The Kermit Channel, most likely to be used as a vehicle for rebroadcasting everything 'Muppets' as well as the Henson properties.
The animation and scoring were created entirely on the desktop and the finished product was flawless and very 'Muppet Jazzy'!
It's a cool Channel ID and was fun to do!
Gotta Luv Kermit!
Created the main title design for Bernie Mac's "Midnight Mac" show on HBO.
Rest in Peace 'Mac Man'
Bernie Mac will always be missed.
A Big Truck a Big Boat and an even Bigger Rhino! An impossibly fun picture. Surrealism comes to big truck advertising!
Digital Art Factory created this stage set surreal vision. All the three main components were from custom photographs and composited into a custom made matte painting background with CG water elements.
Very dramatic and eye catching!
Digital Art Factory created three CGI spots for LM. This CGI 30 sec spot was used for intra-corporate communications.
Interestingly enough several years later the public saw more defense related companies doing public awareness campaigns and even television commercials showcasing modern defense and aerospace capabilities.
Dee Dee DeGelia Photography
I know what your thinking… Hey that's the "The Breaking Bad logo", But we designed DD's Logo years before BB.
Who knows maybe they "copied us"?
Time Warner Cable
Before we met Ludwig, one of the worlds largest floral foam companies, we noticed that they were without any branded look and feel. They had never even had a catalog for their products. Well, we changed that in quick order. Digital Art Factory produced a working catalog in less than a month.
Creating the 'Big Picture' - That's what's important. Looking at products differently and placing them in great environments! We're always excited to explore and create this type of Imagey for your brand and for your products!
Good photography, cgi components, compositing and matte painting, all are mandatory skills for a great image.
Thanks Mercedes et. al.
Scrub and Rinse
Digital Art Factory created the illustration and package design as well as the brand ID for Scrub and Rinse Wand. The goal here, to be the cost effective alternative in the current marketplace of shower and bath cleaning systems. This project needed a quick turn-around and we were only to glad to help.
Learning Tree International
Dennis Miller Live
Digital Art Factory created images for "The Big Screen" segment of the Dennis Miller show, this would include heavily retouched photographs with comedic editorial made into transparencies projected onto the big screen.
"Miller would tell the guest "Stick around, I've gotta go do the news", at which time he would step next to a monitor named "The Big Screen". Black-and-white photographs from newspapers would be shown…" Wikipedia